Joel Osteen Becomes A Better Profile Subject

Unless you're a multi-millionaire -- or a business journalist happy that there's a new magazine being published -- you probably haven't heard of Portfolio.

It's a glossy, fancy mag put out by Conde Nast, offering in-depth profiles of business giants.

This month's stars: Joel and Victoria Osteen.

Osteen gives the magazine a ton of access, resulting in a glowing article describing the theology-lite church as a brand right up there with Oprah.

The article features a photo taken in the Osteens' home, described as "5,000 square feet of eopard-skinned luxury in one of Houston’s tonier neighborhoods."

Author Karl Taro Greenfeld says this: "Clearly, [Osteen] is more than just an inspiring pastor; he is also a master marketer and—pardon me for saying this, Joel—a damn good chief executive."

We're sure you'll be pardoned, dude.

-- Richard Connelly

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


All-access pass to the top stories, events and offers around town.

  • Top Stories


All-access pass to top stories, events and offers around town.

Sign Up >

No Thanks!

Remind Me Later >