Know Your Local Media: Jim Kovacik of 97.9 The Box Talks About Being White and The Atascocita Thugz

It is difficult surviving local music radio in any city, but Houston in particular. Imagine doing that when you are basically the antithesis of the stereotype most assigned to your position. Think a punk rocker working at a country station. Jim Kovacik -- Jimbo or Jimbeazy as he is known to listeners -- has done it and lived to tell the tale.

Kovacik has worked as a producer and on-air personality at hip-hop station 97.9 the Box for over 20 years and, while that might seem like an interesting story, it gets even more interesting when you realize the wisecracking morning producer on Houston's largest urban radio station is white. He's clearly doing something right, and we asked him about it in our five questions.

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Jeff Balke is a writer, editor, photographer, tech expert and native Houstonian. He has written for a wide range of publications and co-authored the official 50th anniversary book for the Houston Rockets.
Contact: Jeff Balke