It seems that violence from drug cartels on the other side of the border has caused a real image problem for the formerly booming tourist industry in Laredo. So now the city is fighting back with its "Laredo Is Safe" campaign, which includes 17 billboards placed around the state.
We respect and understand the city's desire to protect its image, but we think there's a chance these billboards might backfire. After all, if you're driving along and see a gigantic advertisement for how safe a city is, won't you wonder why the city felt the need to convince you in the first place? Isn't there something else nice that Laredo could've said about itself? Even "Laredo Has a Nice Personality" would've been better.
We wondered what other cities' billboards might look like if they adopted this dubious strategy. Thanks to Art Director Monica Fuentes, we were able to bring the billboards to life.
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