This year the Houston Livestock Show and Rodeo will not only feature entertainment from Usher, Maroon 5, and Keith Urban amongst other top performers, but it's also been awarding prizes through a Twitter-based scavenger hunt. It's like finding the golden ticket from Willy Wonka.
With the Twitter account @RODEOHOUSTON (which has nearly 56,000 followers) leading it off, a city-wide scavenger hunt has been in operation all week. It wraps up today with a special tweet that will go out at 8:30 a.m. The Outlaw has taken the prizes and folks are asked to retweet and share the Twitter clues with their friends for a final shot at 2 season tickets to the rodeo.
"We've exceeded our expectations in how far the reach was going to be. It's been pretty amazing," said Betsy Ellison manager of social media for Houston Livestock Show and Rodeo.
The way the contest has been working is like this: Each day between 11 a.m. and 2 p.m. clues to a location are disclosed. You get three hours to get on the move and find the Outlaw. Participants are also encouraged to help promote the contest by retweeting the information on their own social networks. In order to win you also have to mention the daily code word.
Each contestant must be at least 18 years old or minors must have a parent/legal guardian accompany them. Clues are revealed through Twitter and bonus clues are revealed on their Instagram page.
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The prizes aren't too bad either, on the first day of the hunt someone won free Chick-fil-A for the year, a $200 American Express Gift card, and two concert tickets.