License Plate Auction: The Bidding For World's Dumbest Texan Will Open Soon

Keep Houston Press Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Houston and help keep the future of Houston Press free.

Ever since the state privatized its vanity license plate business a while back, the company that's taken it over has gotten more and more creative.

They greatly expanded the variety of plates you could grossly overpay for, and offered a groovy online app where you could try out different combinations.

Now, My Plates is offering the chance to embarrass yourself in front of the world.

How much would you pay for a license plate that says "COWBOYS"?

Of course it would be COWBOYS for the inaugural auction. My Plates knows their customer base.

The company is expecting big things:

In Abu Dhabi, an oil sheikh paid $14 million for "1." In Delaware, a collector paid $675,000 for "6."

What will a Texan pay for "COWBOYS?" We'll find out at the state's first-ever live auction of official Texas license plates in September in Dallas.

Maybe NFL owner, Jerry Jones, will bid for the exclusive right to celebrate his team on the bumper of his car?

Maybe oil tycoon turned clean energy guru, T. Boone Pickens, will offer some competition to celebrate the Cowboys of his alma mater Oklahoma State?

Or maybe seven-time World Champion All-Around Cowboy, Ty Murray, will ride in from Stephenville to throw his hat in the ring?.

Or maybe some obnoxious but hitherto anonymous  Dallasite will buy it for his silver-and-blue Canyonero.

Like we say, My Plates knows its audience -- the auction will be a tres Dallas event, in the Cowboys Stadium. LIVE!, says spokesperson Kim Miller Drummond. Thirty combinations will go up for bids -- we're guessing Longhorns, Aggies and, ummm, OBAMASUX will be on the list. (Maybe not that last one.)

Proceeds will be split between the state's general fund, My Plates and "designated charities."

It sounds like a very classy event. A very Dallas event.

Keep the Houston Press Free... Since we started the Houston Press, it has been defined as the free, independent voice of Houston, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Houston with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Press community and help support independent local journalism in Houston.


Join the Press community and help support independent local journalism in Houston.