Life On The Rodeo Road: Follow The Ten-Minute Rule

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Photo by Paul Knight
Name: Luke Butterfield
Age: 24
Hometown: Ponoka, Alberta    
Event: Saddle Bronc Riding

I got into rodeo because my family rodeos, my dad and mother. They have a feed lot up there [in Canada] so I've always been around cattle and livestock. I played hockey all through high school and saw that was going nowhere. I really took rodeo serious when I was 18.

If I didn't rodeo, I would probably be working somewhere. I went to school at Texas Tech, and I graduated in December with a petroleum engineering degree. I had never been south of Cheyenne, Wyoming before college. I just phoned the [rodeo] coach, decided I wanted to go to school and just showed up in Lubbock. It was a little different.

I'm on the road as much as possible. That's what I'm trying to do, but you got to keep winning to keep going or else you go home and get a job because it costs so much money now to rodeo. You just got to win. We have fun rodeoing, but you got to treat it like a business.

Rodeo cowboys can never get down. You want to do good, but we have a ten-minute rule and then we go have fun. You can't let yourself stay too focused or beat yourself up because you're losing your own money. If you have a crappy day, you have ten minutes to be pouty and that's it.

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