When you live in a city like Houston, it can be easy to forget just how diverse it actually is. Most of us have friends from a wide range of ethnic backgrounds. Our co-workers and even family members don't look like us and we embrace it. Houston is, after all and according to some, the most diverse city in the nation.
But, one thing we tend to forget is just how popular other cultural interests can be. We don't realize that Latin music, for example, is extremely popular in the U.S. and much of it is not made outside our own country. So, when Univision 45 announces that it is now the No. 1 station in the Houston market, part of us shrugs and thinks it's no big deal but another part says, "Seriously?"
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But, that is the case. Univision 45 announced this week that it is now the No. 1 station in the Houston market beating out local ABC, NBC, CBS and Fox affiliates.
With two days remaining in the November 2013 sweep period, KXLN Univision 45 is Houston's No. 1 broadcast station among Adults 18-49 in major dayparts including: daytime, early news, primetime and late news, regardless of language.
Considering how popular network television shows are, this is surprising, or maybe it isn't. the popularity of network and even cable television has been eroding. A recent story in the Seattle Post Intelligencer notes, ominously, that TV is dying thanks, at least in part, to streaming services and mobile technologies.
That erosion is leaving a hole in the marketplace, particularly for specific programming. In a state as diverse as Texas, that means a Univision affiliate is primed to win the ratings war. Still, in a city the size of Houston, it is a bit of a shocker that a Spanish-language channel, something a fairly large percentage of the population couldn't watch simply because of the language barrier, would win the ratings war. But, if as many younger and affluent people are giving up traditional TV for streaming as stats would seem to indicate, I guess we should be all that surprised.