Fill a need -- that's what they tell you in business school. (We assume, anyway, since we escaped from a business major about two courses into it.)
Fill a need and you can charge a premium to folks who can't get what you're selling anywhere else. It's a sophisticated plan, although the word "sophisticated" would probably not come to mind when describing Maribel Vasquez's beer-selling operation.
Her blueprint for success, and we can only apologize for not having PowerPoint:
1) Buy 30-can cases of Budweiser from local stores. 2) Repackage said Bud into 12-packs, using plastic shopping bags. 3) Sell your stylishly packaged product from your home to, according to police, "minors and selling after hours and to anyone who would pay the premium."
Knowing how some people just got to have their Bud, even if it's 2 a.m., you have positioned yourself for a cover story in Forbes.
Alas, the surefire scheme fell apart when two vehicles crashed in Montgomery County back in September.
Officials determined the one driver who had survived the head-on crash had been drunk, and further investigation led them to Vasquez's house, which was raided over the weekend.
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The Montgomery County Police Reporter says cops found "19 thirty packs of Budweiser...along with over a dozen twelve-packs packaged in Walmart bags."
The contraband was duly seized. (Oh, the humanity!!)
The MCPR says Vasquez was charged with selling beer without a license.