A suit in Dallas federal court claims online dating site Match.com rips off subscribers by filling its listings with expired accounts and scammers and gives dudes an exaggerated perception of how many women are available.
"Match falsely advertis[ed] that 'millons' of individuals are members of the service, when, in fact, less than 40 percent of the profiles on the site belong to active users who can be reached via the site," the suit says. "The rest belong to inactive users, or are fake or are fraudulently placed for illegitimate purposes."
The suit also says the company sends "winks," or notices that someone is interested in a subscriber, whenever someone's subscription is about to expire.
Internet love, what has happened to you?
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We've contacted match.com for reaction but haven't heard back. In the past they have defended the integrity of their listings against complaints.
If the allegations are true, it's bad news for dudes (who go to online dating sites): "Match also relies on the fact that the appearance of gender equality is achieved, albeit artificially, by virtue of the fact that most fake and fraudulent profiles are females and the makeup of actual active users is heavily skewed towards single males," the suit says.
Match.com is headquartered in Dallas, the suit says.