ThePhysicians Committee for Responsible Medicine
, who presumably spent years trying to come up with the most boring "eat your spinach" name ever, may be targeting Houston with its latest attack ad.
That ad, which has run in Washington, DC, features a fat guy on a gurney in the morgue with a death grip on a half-eaten burger.
As his widow cries, the screen fades to red and we see some familiar golden arches and the phrase "I was lovin' it."
McDonald's no loves it.
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"This commercial is outrageous, misleading and unfair to all consumers. McDonald's trusts our customers to put such outlandish propaganda in perspective, and to make food and lifestyle choices that are right for them," spokeswoman Bridget Coffing said.
The group isn't backing down.
Studies, including one from the U.S. Department of Agriculture, show that people who consume fast food are at a higher risk of obesity, a key risk factor for heart disease. Regular consumption of high-fat, high-cholesterol foods increases the risk of heart disease, and studies have found that even a singly fatty meal can raise blood pressure, stiffen major arteries, and cause the heart to beat harder.
The commercial will air in other fast-food addicted cities with high rates of heart disease over the following months.
And reports indicate Houston will be one of them, along with Chicago, Detroit, LA, Miami and Memphis. If a station sells them the time and pisses off McDonald's by doing it.