Much of the nation was introduced to Pomplamoose by a series of annoying television ads urging Americans to celebrate the birth of Jesus by buying a compact car.
As this week's feature, "The Pomplamoose Revolution," reveals, there may be more to the band than that.
Jack Conte and Nataly Dawn's collaboration is "a musical project that is half traditional band, half social media experiment and entirely an insurrection against how things are normally done in the music business."
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Sure, their videos can cause cuteness overload, but their business plan is making people pay attention.
In case you've wiped the memory, here's one of their Christmas ads: