To celebrate the Tenth Anniversary of the Prius, Toyota is launching a Facebook competition to find "the most passionate Prius fan in the United States."
From Toyota's press release:
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SHOW ME HOW
As a result, this car with the singularly recognizable silhouette has attracted a uniquely loyal customer base, a true community of shared pride and purpose. To celebrate everything that the Prius has become, Toyota will honor this community of like-minded buyers...
When we were researching "Wild Rides," an April 2009 cover story in the Houston Press, we encountered the unique customer base, and those Prius fans seemed really passionate after the story was published.
But there's a entirely different type of Prius drivers, passionate about never driving the car again. To honor that group, we created our idea of what a Facebook page for passionate Prius fans might look like.
(None of the people or comments on our page, by the way, are fictional. They're taken from Prius-related paperwork. The comment from Toyota's spokesman was his response to questions about unintended acceleration, published in "Wild Rides.")