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Randi Zuckerberg and the Irony of Facebook's Privacy Wars

In case you hadn't noticed, the world is becoming increasingly connected and it's not because of some powerful government or corporate entity forcing us to share. We do it voluntarily. From online diaries to the deluge of personal photos and videos we post online every day, we are rendering any arguments for personal privacy -- at least online -- irrelevant. The only way now to avoid breaches of personal privacy online is to simply not BE online.

Certainly, the recent Instagram photo privacy debacle should give everyone pause. If you are going to share your information online, you should at least be able to control whether or not it is used for profit. But no one should be shocked if a photo posted online winds up in places you didn't expect it, which is why anything you don't want your boss (or potential boss) or parents or old/young relatives to see, you should NOT put on the Internet.

Case in point: Randi Zuckerberg, the former head of marketing for Facebook and sister to founder Mark Zuckerberg.

According to a report from Mashable, Ms. Zuckerberg is none to pleased with Callie Schweitzer, the director of marketing and projects at VoxMedia, who posted a picture of the Zuckerberg family (Mark and Randi included) to her Twitter feed. The photo came from Ms. Zuckerberg's personal Facebook profile.

Ms. Zuckerberg responded on Twitter, allegedly, with "@cschweitz: Not sure where you got this photo. I posted it only to friends on FB. You reposting it on Twitter is way uncool," which she deleted later. She followed that up after ignoring Schweitzer's Twitter apologies with "Digital etiquette: always ask permission before posting a friend's photo publicly. It's not about privacy settings, it's about human decency."

Pardon me for a moment...

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All of us who post photos to our online profiles with any sort of regularity understand the danger inherent in it. Do it enough and someone will tag you in a photo you wish had never been taken. I even wrote about what photos you shouldn't post on Facebook back in March.

So, the irony of a Zuckerberg -- she also is the executive producer of a reality show on Bravo -- decrying the public use of a photo online is, frankly, hysterical. Welcome to our world, Randi. Best keep those shots of your feet on the beach, drunken New Year's Eve party pics and food shots from Thanksgiving on your iPad and off Facebook.

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