Round Rock Express Reach Out, Touch Fans

Keep Houston Press Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Houston and help keep the future of Houston Press free.

The Houston Astros and their AAA farm team, the Round Rock Express, have a lot in common this year -- a nearly identical losing percentage (.462 for the 'Stros, .459 for RR), with both teams in next-to-last place (Houston is 12.5 games behind; the Express 12.)

Still, Round Rock leads the mothership in fan appreciation -- and one-on-one marketing. Their players actually make telephone calls to their fans to thank them for attending games.

Any of you Astros fans ever gotten a call from, say Runvelvys Hernandez, for shelling out your hard-earned dough to watch mostly-losing baseball?

In Austin over the weekend, Express fan Harrell Hoffman received an unexpected call from Chance Douglas, a pitcher, who "wanted to thank me for being a loyal fan."

"I told him I hoped he did well and was a star for the Astros, so I can tell people he called me once and we chatted," said Hoffman, a 55-year-old computer engineer and life-long Astros fan. "I think he liked that."

"I had a call like this a couple of years ago, but it's still a surprise, and honestly for me, a hardcore baseball fan for life, pretty cool. And I do appreciate the Express for having the players do that, and I bet a few of them hate doing it." -- Steve Olafson

Keep the Houston Press Free... Since we started the Houston Press, it has been defined as the free, independent voice of Houston, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Houston with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Press community and help support independent local journalism in Houston.


Join the Press community and help support independent local journalism in Houston.