Round Rock Express Reach Out, Touch Fans

The Houston Astros and their AAA farm team, the Round Rock Express, have a lot in common this year -- a nearly identical losing percentage (.462 for the 'Stros, .459 for RR), with both teams in next-to-last place (Houston is 12.5 games behind; the Express 12.)

Still, Round Rock leads the mothership in fan appreciation -- and one-on-one marketing. Their players actually make telephone calls to their fans to thank them for attending games.

Any of you Astros fans ever gotten a call from, say Runvelvys Hernandez, for shelling out your hard-earned dough to watch mostly-losing baseball?

In Austin over the weekend, Express fan Harrell Hoffman received an unexpected call from Chance Douglas, a pitcher, who "wanted to thank me for being a loyal fan."

"I told him I hoped he did well and was a star for the Astros, so I can tell people he called me once and we chatted," said Hoffman, a 55-year-old computer engineer and life-long Astros fan. "I think he liked that."

"I had a call like this a couple of years ago, but it's still a surprise, and honestly for me, a hardcore baseball fan for life, pretty cool. And I do appreciate the Express for having the players do that, and I bet a few of them hate doing it." -- Steve Olafson

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


All-access pass to the top stories, events and offers around town.

  • Top Stories


All-access pass to top stories, events and offers around town.

Sign Up >

No Thanks!

Remind Me Later >