You would think that if you placed an ad in something calledGame Warden Journal
, you'd remember it. You're probably not overseeing the world's most massive media buy ever, after all.
But a guy named Robert Robinson was betting the other way, and he succeeded in bilking people by telling them they owed him money for the ads they placed in his publication, which, we assume, is known among the cognescenti as GWJ.
Robinson had a good thing going, until the feds caught on. Today he entered a guilty plea and faces a maximum sentence of up to 20 years imprisonment, a fine of $250,000 and a three-year-term of supervised release, according to the U.S. Attorney's office in Houston.
"Upon his arrest, Robinson admitted to the agents he had used publication names such as State Crime Fighters Journal and State Firefighters Journal in the past, and that he solicited and billed for ads, but had never published a magazine or journal," the office announced.
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We guess next on his list was Generic Peace Officers Weekly.
Although we have to admit, State Crime Fighters Journal sounds like a magazine we'd like to read. How-to articles for the local superheroes ("Dry-Cleaning Your Cape: Ten Things To Remember"), advice columns for quips ("I'm afraid I'm going to have to put your telemarketing scheme....on hold") and the usual bitching about dealing with the state health-care plan.
That's a magazine we'd read. And advertise in.
-- Richard Connelly