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Sugar Land Baseball Stadium Name: You Think You Hated Skeeters?

The people behind the new minor-league baseball team in Sugar Land -- fresh off annoying many people with their choice of "Skeeters" for the team name -- have announced the name of their new $30 million stadium.

Fun at the ol' ballpark will now officially take place at....StarTex Power Field.

It's named, as you already know if you work for this particular obscure company, for an energy retailer.

"There was great interest from a variety of businesses, but StarTex Power was the best choice," said Skeeters president Matt O'Brien. "Their reputation for high ethical standards, award-winning customer service, and commitment to the community makes them an ideal partner."

Financial details of the 10-year naming rights deal were not disclosed and the deal still has to be approved by the Sugar Land city council, which presumably will get those details.

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The announcement emphasized StarTex' awards for customer service and business ethics.

"Investing our advertising dollars into the community in a meaningful way is consistent with our corporate values," said Marcie Zlotnik, StarTex chairman. "Baseball is a community connector and will bring together the city of Sugar Land, and the rest of Houston, for so many fun events, family moments and memories. With over 70,000 customers in Fort Bend and the surrounding counties, we're proud to give back to our customers and continue our commitment to community partnerships with such a fun and exciting project."

Opening Day is scheduled for April 2012.

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