Google, which is a company that is web-related (we think), is asking communities around the nation to abase themselves in a competition to get an experimental ultra-high-speed fiber system that can deliver the net at more than one gigabyte a second.
That is about twice as fast as a system that delivers at half-a-gigabyte a second, if our math is correct.
Google isn't actually using the words "abase yourself, people!" but you know that's what they want.
And Sugar Land is out to give it to them.
The "Think Gig Sugar Land Rally" is coming, and people are invited to come appear in a commercial to be sent to Google.
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"The commercial will be shot at a public rally in Sugar Land Town Square during Friday's intermission of a concert by the Grady Skelton Band -- a high-energy country, southern rock, Americana group," the group says. So you know the crowd will be juiced.
The effort has its own Twitter page, which details how the city is up against such nefarious attention whores as the Kansas burg who temporarily changed their name to Google, Kansas (No doubt done in a fit of enthusiasm after a Grady Skelton concert.)
There are no plans afoot to change Sugar Land's name, but the ad will be a key component of the push.
If we could offer a tip: No matter how worked up you are, don't yell "Yahoo!" as the cameras roll.