We're not Astros-bashing, but dead last? That's how Brand Keys, New York-based brand consultancy firm ranked the team's fan loyalty.
Of course, if consistency means anything, this is the Astro's second year in the dead-last spot, after falling from 23rd in 2012. No love here.
According to the company, fan loyalty is connected with broadcast viewership (we're dead in the water on that one), merchandise purchase and ticket revenues, things we know the Astros really do stink at nowadays. We can only hold onto 2005 for so long.
The survey looked at four things: the team's entertainment value, authenticity, fan bonding, and history and tradition.
"Theses insights enable league and team management to identify areas, particularly emotional aspects, that need strategic brand coaching," the company president, Robert Passikoff, said in a statement this month.
Wow. That's a lot to take in and it might be a lot more complicated than any "coaching" program can tackle.
Here's who topped the list in 2014
1. St. Louis Cardinals 2. Philadelphia Phillies 3. Boston Red Sox 4. Atlanta Braves 5. San Francisco Giants
Here's who they call the "basement" dwellers:
30. Houston Astros 29. New York Mets 28. Seattle Mariners 27. Arizona Diamondbacks 26. Colorado Rockies
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