Tales from the Gilded Age: Auto Dealer Pays $25k to Put HOUSTON on His Hunting Truck's License Plate

There are those moments when you think you've seen every cliché there is to see, and then the owner of a car dealership in Houston pays $25,000 for the right to put the word HOUSTON on his hunting truck and you're right back to square one.

That's what happened on Friday when the Great License Plate Auction of 2013 was held right here in the city that is named on the $25,000 plate. Chris Gillman dropped the cash -- a record amount -- for the HOUSTON plate. Not to be outdone, another auto dealer, Tony Gullo, paid just under $25,000 total for the four plates he bought including ROCKETS ($16,500 -- second highest ever), TEXAN5 ($4,250), INDY CAR ($2,750) and MAYBACH ($1,750).

Ten different vanity plates were auctioned off for charity. The winner of each auction is allowed to use the plate for ten years and gets first right of refusal on the renewal.

No doubt the Rockets must be thrilled they drew $16,500 for their vanity plate, though the charity does not include paying the salary of Jeremy Lin.

The other five plates auctioned off included DYNAMO, which fetched $2,000, CARRERA ($3,250), PHANTOM ($1,500), BOXTER ($1,750) and BENTLEY, which brought in $10,000 from an online bidder. Nerds and their obsessions.

Prior to this auction, the highest selling vanity plate had been FERRARI, which went for $15,000 at an auction in Dallas. Figures that someone in Dallas dropped $15k on a FERRARI plate and Houston spent $25,000 on the name of the city and another $16,500 on its pro basketball team. We can only hope that NBAMAVS went for like ten bucks and Mark Cuban is now driving around with it on the rear of his Hummer.

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