Texas Man, an Ex-Wall Street Type, Shows Us How to Use Twitter

A 34-year-old guy from Texas has been shaking things up for a few years on social media, causing Goldman Sachs to try to out someone within its own ranks for creating a Twitter account (with more than a half-million followers) full of comments from the point of view of that Wall Street life.

For anyone who still thinks Twitter is a waste of time, you're right. But don't underestimate its ability to build a fan base and score a book deal. We're hoping maybe some clever guy or gal with knowledge of our local conglomerates can set up a Twitter account and make funny jokes to take us inside the minds of people in the energy industry.

While we know from The New York Times' blog that John Lefevre is from Texas, we don't know where. He wouldn't tell. And he's some type of Internet ninja because there's hardly any trace of him, except for a few web crumbs on stalker sites.

The stuff he tweets from @GSElevator is hilarious, much of it a wink at the kinds of garbage you'd hear from The Wolf of Wall Street types. For shits and giggles, Lefevre (going out on a limb and assuming it's pronounced like "the fever") told the Times he started the blog around Occupy Wall Street and comments heard in the business. It was a short while after he was hired as an executive in Asia.

As Andrew Ross Sorkin reported on his blog, the account shook things up for Goldman, but then led to a big payout for its creator:

The Twitter account, which has an audience of more than 600,000 followers, has been the subject of an internal inquiry at Goldman to find the rogue employee. The tweets, often laced with insider references to deals in the news, appeal to both Wall Street bankers and outsiders who mock the industry. Late last month, the writer sold a book about Wall Street culture based on the tweets for a six-figure sum.

We're still hoping someone here takes note of this "heard on the elevator" style of inside tweets and starts feeding us some things from our local energy companies, maybe ConocoPhillips or even Halliburton. We're not promising a book deal, though.

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