^
Keep Houston Press Free
4

That Four Loko You Didn't Get to Drink: Now Being Turned into Ethanol

We consider ourselves to be something along the lines of Four Loko specialists here at Hair Balls; we have drunk it and kept the nation informed on its brief, energy-and-vomit-filled life.

So now, as it heads to its demise as a rancid-tasting non-caffeinated drink, we are happy to tell you that it is being recycled. As ethanol.

The Associated Press reports that a Virginia company has the contract to recycle all that tangy goodness into something that will go into gas tanks.

We think the same thing happens with leftover Courvoisier, but we're not totally sure.

The Virginia company, MXI, is expecting "a couple hundred" truckloads of the no-banned caffeinated version of Four Loko; each truck will have about 2,000 cases of the 24-ounce cans. The company doesn't waste much of what it gets:

MXI distills the alcohol from the drinks, then sells the fuel to be blended into gasoline, Potter said. It sells the aluminum cans to a recycler. Potter estimated it takes "30 days until it's back on the shelf as another beer can." It also recycles the drinks' water, cardboard packaging and shipping pallets.

But we're thinking of that current beer ad where the oil-change employees party on while allegedly working on a Bud Light delivery truck.

I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Houston and help keep the future of Houston Press free.

MXI may be party central for a while.

Keep the Houston Press Free... Since we started the Houston Press, it has been defined as the free, independent voice of Houston, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Houston with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the Press community and help support independent local journalism in Houston.

 

Join the Press community and help support independent local journalism in Houston.