4

The World's Most Pompous Real-Estate Video

^
Keep Houston Press Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Houston and help keep the future of Houston Press free.

John Williams, lay down your head in shame.

You may think you've cornered the market on pompous, overblown Spielberg-ian movie music, but it's now obvious that you're just an amateur.

The people at real-estate giant Hines Interests have shown just what musical pomposity is.

And it's all in celebration of a new office building, Williams. Anyone can put music to burnish the image of a Holocaust hero or a fightin' GI Joe, but it takes real skill to stir the heartstrings over a piece of downtown property.

Check out the video, via Swamplot.

A video that is only slightly shorter, as it turns out, than one of those epic movies you toil on.

But listen to the music. Any second you expect Jesus Christ to descend on a rainbow cloud to say "This guy Hines -- this is the reason I created man."

We never had any thoughts one way or the other about Hines' latest skyscraper project for downtown Houston, but this soundtrack has us sufficiently awe-inspired that we can only bow down in gratitude.

-- Richard Connelly

Keep the Houston Press Free... Since we started the Houston Press, it has been defined as the free, independent voice of Houston, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Houston with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the Press community and help support independent local journalism in Houston.

 

Join the Press community and help support independent local journalism in Houston.