Congratulations to the fourth grader who designed the new Mountain West Conference logo!
Yesterday, the Mountain West Conference unveiled its new brand identity as they head into a hoped-for (read: Boise State-led) future as a regular contender in BCS football as well as other major college sports.
If the elementary school art class quality isn't enough, the logo (aka "The Rock") has this blow-you-away tagline: "This is our time."
About "The Rock," Craig Thompson, MWC commissioner, says in an official release, "The overwhelming majority of the people we spoke to said the Mountain West is bold, feisty and highly competitive, and we strongly believe these qualities are reflected in our new brand identity and our new logo."
Those people -- the students of Ms. Nelson's fourth grade class -- were unavailable for comment on account of a pizza party at Chuck E. Cheese.
How does the new logo stand up against some of the other aesthetically displeasing designs in major college athletics?
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5. Big 12 Conference (current) First of all, the logo is totally wrong since there are, following the defections of Nebraska and Colorado, only ten teams. Additionally, this looks like graphic design straight out of 1996, which would make sense since the logo's been around since 1996. Regardless, can we please bring back the Southwest Conference moniker and its stylistically pimp design?
4. Conference USA (current) We imagine that encapsulating a cluster-you-know-what of a division that encompasses natural regional match-ups such as UTEP versus Marshall is a challenge. But this circa 2005 logo is as forgettable as a Houston-Rice basketball game.
3. Big Ten Conference (current) From 1993 to 2010, there were eleven teams (see the subtle "1"?), thanks to Penn State, and now there are twelve with the addition of Nebraska. The logo's circular, futuristic élan also implies that the Big How Many Ever conference is all about innovative, high-octane style of play. Have you ever been to, say, a Wisconsin-Penn State football game? There's a reason they broadcast those snoozers so early on Saturday mornings.
2. Big Ten Conference's "Legends" and "Leaders" (thank everything holy this didn't happen) After Nebraska joined, Big Ten commish Jim Delany announced that the conference would be split into two six-team divisions called "Legends" and "Leaders." Worst. Idea. Ever. Fortunately, he ditched the Worst. Idea. Ever. Good thing because it's not like the Big Ten needed another Jim Tressel-esque black eye.
1. Mountain West Conference (June 7, 2011 - let's hope it dies tomorrow) Seriously, what's the name of that fourth grader? And has somebody stolen his or her lunch money for designing such a pantywaist logo? The old one was lame, too, but this new thing is so FBS-relegation worthy. We'll take anything else, even if it's a bit biased.