Just in case you had any doubt that Houston is quickly becoming a brown city, check out the latest Nielson ratings.
The release from Telefutura – you didn’t even know we had a Telefutura channel, did you? – anyway, the latest release says that according to Nielsen Media Research, the Spanish language KFTH out-delivered NBC and My Network TV in adults 18-34 and beat MNT in adults 18-49.
No biggie on besting My Network TV, but NBC? Oops!
Telefutura’s Escanadlo TV (Scandal TV) beat Oprah, Ellen and The Tyra Banks Show among women 18 years old to 34 years old. Double Oops!
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And Telefutura’s Asi Es La Vida (That’s Life) tied Dancing with the Stars and beat CSI: Miami and Bionic Woman among adults 18-34. Damn oops!
It might not matter to you what Hispanics watch on television, but it matters to the advertisers. And their television commercials, like Houston, get browner all the time. Colgate puts brown-skinned, black-haired people in its ads; McDonald’s figures out how to say super-size in Spanish.
Maybe the revolution will be televised, after all. – Conchita Maria Guadalupe Maria Hortencia Juanita Maria Garcia Gomez Gonzalez de Smith