We heard about the "Beyoncé voters" Fox News host Jesse Watters explained on a segment of "Outnumbered" -- a show where, you guessed it he was outnumbered and surrounded by a semicircle of women.
He was talking about Hilary Clinton and how Clinton criticized the Supreme Court's decision on Burwell v. Hobby Lobby. Go figure, Watters had a problem with that, accusing Clinton of merely courting "Beyoncé voters." "The single ladies."
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The first time we watched Watters explain this concept, we simply couldn't believe it. This guy, Jesse Watters, kept talking and talking and the pearly white smiles of the women around him never broke!
The second time we watched the clip, it occurred to us that Watters had probably never actually listened to "Single Ladies" based on his interpretation of the lyrics, as applied to politics. "Obama won single ladies by 76 percent last time, and they made up a quarter of the electorate. They depend on government because they're not depending on their husbands. They need contraception, health care and they love to talk about equal pay," he said.
Yep, Watters sat there and reduced Houston's own Beyoncé Knowles, currently counted by Forbes as the most powerful celebrity of them all, to a cliche of the desperate, defenseless single woman. He also had us hooked. We watched the clip again and again, noticing something new and disturbing each time.
On the next viewing, we just got mad. Where is Beyoncé in all of this? They are equating the most powerful celebrity around (Forbes said so and everything) to an imagined voting demographic of females who equate unmarried women to defenseless creatures who do need husbands, but don't need basic rights of self determination or to get the same pay for the same work as the dude in the next cube or silly trifles like that. We sat there watching and willing Beyoncé to magically appear and make it so the whole thing never happened. She didn't.