Whole Foods Recalls Ground Beef; Leaves Fancy Rhetoric Intact

Austin, Texas-based Whole Foods has


Coleman ground beef from all its stores and

issued a recall

in some states.

Turns out its Coleman "Natural" Beef was being processed by a company known for repeated recalls and USDA violations.

Which is pretty funny given the sanctimonious rhetoric about the superiority and highs standards of Whole Foods natural meats on their website:

Industry Leader

Whole Foods Market is proud of our role as a leader in the natural meat industry. By working with our knowledgeable and passionate meat and poultry providers as well as with forward thinking humane animal treatment experts, we have been able to champion innovative production systems that not only improve the quality and the safety of the meat we sell, but also support humane living conditions of the animals. We believe that working with producers toward positive improvements creates an environment in which real change can be achieved.

Committed to Food Safety: Whole Foods Market is committed to ensuring the safety of the products we offer our customers. Routine microbiological testing is conducted on our meat and poultry products, and, to be as thorough as possible, we also test the feed used by many of our producers for animal by-products and bacterial counts. To enhance the regular Health Department audits, Whole Foods Market works with independent inspectors to verify that our storage and handling procedure are sound. We will continue to improve our food safety programs to bring you, our customer, safe, great tasting products.

Here's Whole Foods' press release on the subject.

-- Robb Walsh

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