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If there's one thing that comes to mind when I'm craving a cold beer, it's a greasy, stringy, overrated singer from Detroit with a penchant for wifebeaters, sloppy seconds and further denegrating popular music.

The Michigan Brewing Company apparently feels the same way, as they've just invested $7 million in creating a new line of beer inspired by Kid Rock.  Yes, Kid Rock.  No, I didn't know that he drank beer, either; I pegged him as more of a Colt .45 man myself.

Either way, I can tell you right now where this beer will be popular:  Detroit, where it will be consumed in an ironic manner by skinny hipster kids (similar to "PBR," or Pabst Blue Ribbon, which my cousins in the deep woods of East Texas would find highly amusing if they ever ventured into an actual city).  And trailer parks, where it won't.

The company received a state tax break to the tune of $723,000 over seven years to create the brew, which has not yet been given a name.  Feeling creative?  Leave your suggestions for the beer's name in the comments section below.

Keep the Houston Press Free... Since we started the Houston Press, it has been defined as the free, independent voice of Houston, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Houston with no paywalls.

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Join the Press community and help support independent local journalism in Houston.


Join the Press community and help support independent local journalism in Houston.