Burger King's Twitter Account Hacked: The Best Responses Across Twitter

Keep Houston Press Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Houston and help keep the future of Houston Press free.

Starting around 11 a.m. yesterday morning, a merry prankster "hacked" Burger King's Twitter account and began posting status updates in a style which Gizmodo writer Sam Biddle described as "a combination of McDonald's and amphetamine addict."

Read the first fake Tweet from the Burger King account: "We just got sold to McDonalds! Look for McDonalds in a hood near you." More status updates followed in quick succession, including a Tweet claiming that Burger King employees "crush and sniff Percocets in the bathroom" and a picture of a man injecting himself with a syringe, while the fake Burger King account Tweeted: "We caught one of our employees in the bathroom doing this..."

The hack was juvenile at best, however, and seemed more of an attempt at self-promotion by the pranksters than a serious attempt at toppling the fast food giant.

Other status updates that followed included shout-outs to Chicago-based rappers Lord T-Shyne, Lil Reese, Meek Mill and Chief Keef. Although it took over an hour, Twitter eventually suspended the Burger King Twitter account. The account is still down today, pending investigation.

But while the Tweets themselves weren't very amusing, many of the responses to the situation were.

"My real life nightmare is playing out over on @BurgerKing," wrote Amy Rose Brown, social media director for fellow fast food burger joint Wendy's.

Chimed in KFC: "At KFC, we know more than a few secrets (recipes, mostly), but we know nothing about who hacked @BurgerKing. #InnocentColonel." (A likely story, KFC.)

Even McDonald's got in on the action, writing: "We empathize with our @BurgerKing counterparts. Rest assured, we had nothing to do with the hacking."

"Burger King hacked; horse-meat taken out of food," wrote actor Zach Braff. Another comedian -- this one running a Twitter account that parodies Houston's own mega-pastor Joel Osteen -- rambled: "Sometimes your account gets hacked. That's how God is. He wants to change the way you tweet. Let God be your spiritual Burger King."

Asked a friend of mine: "Why would anyone follow Burger King (or McDonald's or any other gigantic multinational chain) on Twitter in the first place?" A good question. And a possible -- if completely irrational and conspiratorial -- answer: Perhaps the hack was just a publicity stunt to grow Burger King's social media presence.

After all, BuzzFeed reported yesterday: "The account, at the time of closing, had gained over 30,000 new followers."

Follow Eating Our Words on Facebook and on Twitter @EatingOurWords

Keep the Houston Press Free... Since we started the Houston Press, it has been defined as the free, independent voice of Houston, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Houston with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Press community and help support independent local journalism in Houston.


Join the Press community and help support independent local journalism in Houston.