Starting around 11 a.m. yesterday morning, a merry prankster "hacked" Burger King's Twitter account and began posting status updates in a style which Gizmodo writer Sam Biddle described as "a combination of McDonald's and amphetamine addict."
Read the first fake Tweet from the Burger King account: "We just got sold to McDonalds! Look for McDonalds in a hood near you." More status updates followed in quick succession, including a Tweet claiming that Burger King employees "crush and sniff Percocets in the bathroom" and a picture of a man injecting himself with a syringe, while the fake Burger King account Tweeted: "We caught one of our employees in the bathroom doing this..."
The hack was juvenile at best, however, and seemed more of an attempt at self-promotion by the pranksters than a serious attempt at toppling the fast food giant.
Other status updates that followed included shout-outs to Chicago-based rappers Lord T-Shyne, Lil Reese, Meek Mill and Chief Keef. Although it took over an hour, Twitter eventually suspended the Burger King Twitter account. The account is still down today, pending investigation.
But while the Tweets themselves weren't very amusing, many of the responses to the situation were.
"My real life nightmare is playing out over on @BurgerKing," wrote Amy Rose Brown, social media director for fellow fast food burger joint Wendy's.
Chimed in KFC: "At KFC, we know more than a few secrets (recipes, mostly), but we know nothing about who hacked @BurgerKing. #InnocentColonel." (A likely story, KFC.)
Even McDonald's got in on the action, writing: "We empathize with our @BurgerKing counterparts. Rest assured, we had nothing to do with the hacking."
"Burger King hacked; horse-meat taken out of food," wrote actor Zach Braff. Another comedian -- this one running a Twitter account that parodies Houston's own mega-pastor Joel Osteen -- rambled: "Sometimes your account gets hacked. That's how God is. He wants to change the way you tweet. Let God be your spiritual Burger King."
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Asked a friend of mine: "Why would anyone follow Burger King (or McDonald's or any other gigantic multinational chain) on Twitter in the first place?" A good question. And a possible -- if completely irrational and conspiratorial -- answer: Perhaps the hack was just a publicity stunt to grow Burger King's social media presence.
After all, BuzzFeed reported yesterday: "The account, at the time of closing, had gained over 30,000 new followers."