Lennie Ambrose clued us into Food Insurance, a company that sells food that lasts at least 25 years, so customers can enjoy it while everyone else perishes due to end times. Something seemed a bit off about this concept, but we couldn't figure out what, until commenter CMN wrote in:
If you're carrying around a 2 week supply of food in a backpack during the apocalypse, you probably don't want that back pack to advertise its contents. Idiots.
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Good catch, CMN: a flaw in an otherwise foolproof plan. Paging Glenn Beck...