The Brewskis Pub and Patio, which is located between North Houston and Tomball, took a Thanksgiving-themed party this past weekend a little too far when they encouraged drinkers to come dressed as Native Americans and advertised the event with the slogan "Drink Like A (sic) Indian, Party Like A Pilgrim."
First of all, what does that even mean?! Last time I checked, a pilgrim party was akin to staying late at church and reading an extra book of the Bible. And "drink like a Indian"? I just can't even with that grammar. I just can't.
But in all seriousness, what was Brewskis thinking? It's just not acceptable in this day and age (or any day and age) to mock a different race for your own drunken enjoyment. But it's not just the name of the party or the really poor choice of sexy indian costumes that has people upset.
Check out the "Indian names" the staff gave themselves.
"Eating Beaver"? Are you kidding?! Big Chief Knockers? Really, now?
Not only is this offensive, it's not even that creative. And standing there in the stereotypical "How" pose (some of the photos were labeled "How.")? I thought we decided that pigeonholing an entire race based on antiquated notions of what its people are like was bad, oh, I don't know, like, back at the turn of the century.
To make matters worse, Brewskis copied this party tagline from another bar. Last year, McFadden's in Washington, D.C. held a party with the same grammatically incorrect slogan, and they were reamed for it in the press.
Back in 2010, a bar in St. Paul attempted to throw a similar party (though they at least got the article in front of "indian" correct), but were forced to end the marketing campaign after they received hundreds of angry calls from people across Minnesota and even Canada.
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SHOW ME HOW
So clearly, Brewskis is not one to learn from the mistakes of others.
Not only is the notion of drinking like an indian insulting because of the antiquated use of the word "Indian" to describe Native Americans, but so is the fact that these geniuses are using Native Americans to turn Thanksgiving into a drunken party. Many Native Americans see Thanksgiving as an anti-holiday because of the associations it has with settlers bringing disease and war to their ancestors. A study from 2008 also showed that alcohol-related deaths among Native Americans are three times the national average. Many of the deaths are the result of excessive drinking among poor Native populations on reservations. "Drink like an Indian" takes on new meaning when you're aware of the effect alcohol has had on some Native Americans.
Oh, and in case anyone was wondering, November is Native American Heritage Month. So thanks for helping to celebrate, Brewskis.
Happy Thanksgiving, y'all.