Market Watch

Eating Local: Froberg Vegetable & Fruit Farm

The organic produce at those Saturday farmers' markets is swell. All those ugly carrots and bug-bitten greens fill us with the smug satisfaction of knowing we are eating locally, even if nobody else on our block gives a fig. But wouldn't it be nice if we could feel superior without having to pay so damn much? Might be nice to shop in the middle of the week once in a while too.

While I was at Canino's yesterday, I bought a sack of seedless, easy-peeling satusmas. They were wonderfully sweet too. The sign said they came from Froberg Farms in Alvin. Turns out lots of other produce comes from Froberg Vegetable & Fruit Farm too. The farm sends a truck up the Farmer's Marketing Association on Airline every day.

The farmer's market on Airline was originally located near downtown. It was founded in the 1920s by a group of Houston area farmers who needed a place to bring their produce. It is still owned by farmers and their descendants, and while some of the produce sold there comes in from the Valley and all over the continent, much of it is local.

I wish Canino's would label more of the local stuff. It sure is a lot cheaper to be a locavore up there.

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Robb Walsh
Contact: Robb Walsh