During the afternoon of Friday, June 28, Paula Deen's upcoming cookbook, Paula Deen's New Testament: 250 Favorite Recipes All Lightened Up, to be available in October, was No. 1 on Amazon.com in the Best Sellers in Books section, followed by her previous cookbook, Paula Deen's Southern Cooking Bible, and her son, Bobby Deen's recent cookbook, From Mama's Table to Mine, even saw a 553 percent increase in sales, bringing his cookbook to number 14.
Unlike most of her recipes, Deen's new cookbook was to offer healthy and lighter dishes in the wake of her dietary and health changes. It wasn't supposed to be another cookbook filled with fried foods, sugar-laden desserts and carb-heavy meals; Deen was turning another leaf and offering something like her son Bobby Deen was offering.
Devotees and fans of Deen banded together to show their support for her, even though she lost sponsorship deals with Food Network, Smithfield Foods, Wal-Mart, Caesars Entertainment Corporation, QVC, Home Deport, Target, Sears, KMart, J.C. Penney and diabetes drug maker Novo Nordisk.
However, if you try to pre-order her new cookbook (which is ironically titled Paula Deen's New Testament) on Amazon.com today, you won't be able to do so. Ballantine Books made the decision to cancel Deen's new cookbook on June 28.
CNN reported that Deen's publisher chose not to publish her book after the recent incident in which Deen "admitted to using racially charged language."
While you can't purchase Deen's cookbook anymore -- the price isn't even listed on Amazon.com -- you can see the image for the book, but can't click it, and can still purchase her previous books and cookbooks. In fact, so many supporters have shown how much they care for Deen that her Southern Cooking Bible cookbook is No. 1 on the Amazon.com Best Sellers list.
One commenter says,
"I don't normally buy items for a political statement but this time I have. Paula has freedom of speech and I have the power of the buck. Today I bought this book AND a box of Cheerios (in support of their ad that contains a mixed race marriage). Time for America to grow up beyond the age of ten years old, get over the political correctness crap and get on with life."
Another commenter titled its review "Waiting for her to self-publish" and said:
"I'm glad Paula is putting out a 'lite', lower-carb, healthier version of her recipes. And calling it a 'New Testament' shows Southern Protestant people having a healthy sense of humor.
"I'll buy her book through Amazon - if she self-publishes it. I don't want to support the big publishers who are not supporting her against this ridiculous witchhunt."
Just about every single commenter on her Southern Cooking Bible cookbook has purchased the cookbook because they want to show their support for Deen; they are outraged at the response by her publishers and sponsors. The majority of the commenters and reviewers discuss issues about hypocrisy, forgiveness, political correctness and how it has made them support Deen and turn away from the sponsors and publishers that removed themselves from her.
While one may think this is the complete and total end of Paula Deen and that one will never see her in a cooking setting ever again, the response from her supporters argues otherwise.