Bar Beat

First Look at Holler Brewing Company

"Holler for Houston, Holler for Beer." This is the whimsical mantra you will see on display at the newly opened Holler Brewing Co., located next to Silver Street Studios, in the Washington Avenue art district. After almost a yearlong wait, John and Kathryn Holler began serving beer a few weeks ago to an eager crowd. Home brewers since 2011, John and Kathryn Holler decided to leave their former careers and take a risk on something they were both passionate about — beer.

The taproom at Holler is simply furnished and very welcoming. Huge glass windows let guests get a peek at the seven-barrel tanks where all the brewing magic takes place. The seven-barrel system allows the Hollers the flexibility to switch out flavors often and play around with different recipes. The draft wall located behind the bar has the capacity for up to 19 taps. For now, the taps are being filled as beer is ready, but Kathryn hopes that one day they will all be flowing.
The eight beers currently on tap include a Hefeweizen (5.4 percent ABV), Dollar Pils Y'all (5.4 percent  ABV), Amber (5.2  percent ABV), IPA (6.6 percent ABV), Belgian IPA (8.2 percent ABV), Looyah Milk Stout (5.9 percent ABV), BBQ Beer (4.7 percent ABV), and Belgian Tripel (8.2 percent ABV). A Cafe de Olla cold brew coffee is also available.

The Hefeweizen was light and boasted tropical notes with a slight hint of cloves. The Looyah Milk Stout was full of roasted coffee and creamy chocolate flavors. The Belgian Tripel was pleasantly surprising. Despite the higher ABV, it was fruity and very approachable. The most unusual beer was the BBQ Beer. Imagine having the essence of a cookout in a glass with a mesquite smoke aroma and a peppery finish.
You won't find any generic pint glasses at Holler Brewing Co. Beers are served in glassware appropriate for the specific brew, allowing for the enjoyment of the beer's aroma, color and foam. Beers are $5 each and the pour size depends on the style. For example, the Hefeweizen is served in a 23-ounce  glass, but beers with a higher ABV such as the Belgian IPA and Tripel are served in 13-ounce pours. Beer enthusiasts who want a taste of each beer will be glad to know that a "Flock of Hollers" is available for $15 and includes six 5-ounce pours.

Food is not available, but guests are welcome to bring in their own meals and snacks. The brewery is family-friendly, and pets are welcome on the patio only. The taproom hours are Thursday-Friday 4 p.m. to 10 p.m. and Saturday-Sunday noon to 9 p.m.

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Jamie Alvear is a local blogger and freelance writer for the Houston Press. She enjoys writing about the vibrant food and beverage scene that the city has to offer. Jamie is a native Houstonian, avid traveler, and wine aficionado. You can typically find her around town sipping on everything from cocktails to craft beer.