As local grocery stores continue to fight over their share of your food dollars, H-E-B has started upMy TexasLife
, a monthly magazine to try to get more customers into its stores. The handsome publications (about 30 pages each and published by none other thanTexas Monthly
) offer bright food photographs, wholesome families and heads-up on such things as the rubber mulch H-E-B will start selling in the spring (it's made from recycled H-E-B truck tires).
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In the May issue, what follows are health and cooking tips, recipes, a quick primer on how to plan a party, the cork vs. cap debate over how wine should be delivered, beauty tips and lots of coupons.
The June edition talks about the outstanding teacher awards H-E-B hands out every year, the power of vitamins, more recipes, more wine, cleaning tools and lots of coupons.
The monthly issues also tell you what items are on sale.
It's a free publication (and here at the Press we're all in favor of free publications) that customers can pick up in the store. Since just ripping out a few back pages of coupons can save several dollars on a shopping trip, you might want to add it to your arsenal of survival skills while we're in recession mode.