[
{
"name": "Related Stories / Support Us Combo",
"component": "11591218",
"insertPoint": "4",
"requiredCountToDisplay": "4"
},{
"name": "Air - Billboard - Inline Content",
"component": "11591214",
"insertPoint": "2/3",
"requiredCountToDisplay": "7"
},{
"name": "R1 - Beta - Mobile Only",
"component": "12287027",
"insertPoint": "8",
"requiredCountToDisplay": "8"
},{
"name": "Air - MediumRectangle - Inline Content - Mobile Display Size 2",
"component": "11591215",
"insertPoint": "12",
"requiredCountToDisplay": "12"
},{
"name": "Air - MediumRectangle - Inline Content - Mobile Display Size 2",
"component": "11591215",
"insertPoint": "4th",
"startingPoint": "16",
"requiredCountToDisplay": "12"
}
,{
"name": "RevContent - In Article",
"component": "12527128",
"insertPoint": "3/5",
"requiredCountToDisplay": "5"
}
]
I finally found a six-pack of Budweiser’s new American Ale at Spec’s. It cost me $6.49, the same price I pay for Saint Arnold’s. As you can see, it’s a deep brown color. I hate to admit it, but it tastes great. (More filling!) It’s not like I am going to pass over Saint Arnold’s Christmas Ale to get to this stuff, but it’s by far the best beer I’ve ever tasted with a Bud label on it.
As I reported in “Texas Wants Beer!”, local beer geeks like Scott Birdwell are giving the product some begrudging praise. Bill Metzger, publisher of Southwest Brewing News and a leading light of the microbrewery movement told me he had tasted Bud’s American Ale in Saint Louis at a special tasting.
“It’s pretty adventurous for Anheuser-Busch This is much more highly hopped than their lager. And you know, whatever you think about Anheuser-Busch, everything they brew is flawless,” Metzger said. He doesn’t see Bud’s American Ale as a challenge to craft beer makers. “It’s a more flavorful product that will appeal to a much larger audience.”
Metzger and most craft brewers see Bud American Ale as a training wheels beer that will eventually lead American beer drinkers to experiment with other flavorful brews at the same price point. And that’s good business for everybody. -- Robb Walsh