What is it? There are several varieties of red rice. This particular bag, as far as I can tell, is just a medium grain rice with a red bran on the outside instead of brown. It is nuttier, sweeter and a bit chewier than white rice and contains more nutrients and fiber because it still contains the outer bran.
How is it used? So, apologies for the boring answer to this question - but predictably, red rice can be used in place of any type of rice aside from Arborio rice used in risotto. It holds up well in salads because its texture is heartier than white rice's.
In Thailand, it is often eaten for breakfast because of its sweetness. Try it cooked with a cinnamon stick and coconut milk with a mashed banana if you're feeling the need for an exotic breakfast.
Where can I buy it? Super H Mart, 99 Ranch Market and other Asian markets around the city.
Recipe: Red Thai Rice with Stir-fried Vegetables: Courtesy of Not Only Pizza