Local Spotlight

La Fresca Pizza: Please Become a Chain

"Why don't you just get the pizza delivered?" my son asked, "Is this about not being lazy?" I assured him that pizza delivery was merely a convenience for busy people and there was a different reason to pick up a carry-out pizza. Still, I was glad to hear his Confucian work ethic coming out.

"No, the point of picking up a pizza is to have a tantalizing aroma in the car for ten minutes to drive you crazy, before you get a chance to eat it." I said. "What's tantalizing mean?" was the not-surprising reply.

We were on our way to La Fresca Pizza, a small carryout-and-delivery pizza joint in Meyerland's Braeswood Square. I'd ignored the place for months, because the exterior features cheap-looking graphics and advertises a $7.99 large-pizza offer, as if it is trying to rival Little Caesars. Worse, the slogan is "Always Fresh," which makes La Fresca sound as if it's competing with frozen pizza.

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John Kiely
Contact: John Kiely