Yes, owling is the new planking. Or, if you're to believe the movement's Facebook page, it's the "evolution of planking." (Side note: Are Internet trends moving at light speed these days, or am I already a geriatric at 30?)
Personally, I'm a bigger fan of owling than planking. Mostly because it doesn't involve lying down in a dirty street or freaking out passersby who think you're dead, facedown in a public park, scarring them and their children for life. I can't believe I have an opinion on this one way or another, but such is the world we live in.
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Either way, the folks at the Saint Arnold brewery are fans of owling too. So much, in fact, that they put together a Facebook album called "Owling at the brewery." In it, you'll find nearly every Saint Arnold employee -- from founder Brock Wagner to the guy who drives the forklift and clearly doesn't understand why someone is forcing him to "perch" in his vehicle -- owling.