Today at noon, the organization People for the Ethical Treatment of Animals took their message in support of a vegan diet to the streets of downtown Houston.
Two PETA members planted themselves (pun intended) at the corner of Milam and Congress and proceeded to dress a volunteer model in a floor-length gown made entirely of collard greens. The volunteer held signage and pamphlets in support of PETA, while the other two people used spray adhesive to stick large leaves to her body suit and stockings.
"We really just want to get out the message that there are alternatives to eating meat," one of the PETA members said.
The display is part of an Earth Day campaign based on the slogan "Meat's Not Green," aimed to let consumers know that "the best thing that they can do for animals, the environment, and their own body is to go vegan."
"PETA's message for Earth Day and year-round is that it's impossible to 'go green' without going vegan," PETA Associate Director of Campaigns Lindsay Rajt said in a press release about the event. "Between polluting the soil, water, and air and gobbling up our natural resources, the meat industry is as toxic to the Earth as it is to human health."
She points to studies from the United Nations that list raising animals for food as a major contributor to environmental issues, due to the amount of water needed to sustain such operations, as well as the amount of greenhouse gas factory farms release into the atmosphere.
"And of course," the press release concludes, "the meat industry is responsible for the daily suffering and terrifying deaths of billions of animals every year."
What I want to know is what about all those terrified collard greens getting glued to a human. That is so not what they signed up for.
For more information about PETA's initiatives, visit peta.org.