Last week, People for the Ethical Treatment of Animals (PETA) sent a letter to Judy Camarena, the president of Arandas Franchises, asking that the popular Tex-Mex chain Taqueria Arandas create a vegan version of its new french fry-stuffed El Mateo burrito, which was given away for free on Sunday at the restaurant's Heights location to anyone named Matt (or Matthew or Mateo, etc.).
Actually, it wasn't so much PETA as it was a single PETA employee, Matt Bruce. As a Matt and as a vegan, he was unhappy that his dietary restrictions prevented him from getting a free burrito that he would be able to eat. It should be noted, however, that Mr. Bruce lives in Los Angeles, so he probably wouldn't have been able to get a free burrito from Taqueria Arandas anyway.
Still, Bruce, a campaigner who travels the country organizing animal rights demonstrations, wrote to Camarena, saying, "Eating the El Mateo will make Matt fat, and all the cholesterol and saturated animal fat in the beef, cheese, and sour cream can also raise his risk of heart disease, diabetes, and even erectile dysfunction!"