Bill Hutchinson, owner of Pizaro’s Pizza, let us know that on August 1, the Montrose location, at 1000 West Gray, started selling beer and wine. He says that, for now, this applies only to the Montrose location, since the original, at 14028 Memorial, lacks sufficient space to store beer and wine. That said, he has plans to remodel or relocate the Memorial location. After that, beer and wine will be sold there as well, as well as any new restaurants, such as the forthcoming New York- and Detroit-style (Sicilian) pizzerias he’s working on.
Hutchinson says the change is in response to repeated requests. “Our customers have been asking us to add beer and wine to our menu,” he said. “It's a convenience thing for our customers."
Beer lovers might be disappointed with the change, though. Pizaro's is still allowing BYOB wine but not beer. Hutchinson says, "Customers have expressed their desire to be able to bring in their own wine — so we have kept that option. We have very few customers that bring in their own beer. They told us that they would be content buying beer from us as it’s more convenient. Lugging a six-pack or 24-pack can be cumbersome.”
The Montrose location of Pizaro’s was the first pizzeria in Houston certified by the Vera Pizza Napoletana organization in making authentic Neapolitan-style pizzas. Interestingly, the new beer and wine list comes soon after the opening of Dallas-based chain Cane Rosso — also certified by the same organization — opened its first location, in the Heights. It has sold beer and wine from the start, as well as cocktails. In the restaurant industry, alcohol sales are regarded as a very important percentage of revenue and can make a huge difference in whether a restaurant is profitable or not.
The initial wine list that Hutchinson emailed us is all-Italian and small — at least for now. (We did not receive a beer list.) There’s one sparkling (071 Vino Frizzante Extra Dry Prosecco DOC), two whites and two reds. The white wines include Peiropan Soave 2015 DOC, and among the reds is Renato Ratti Barbera D’Asti. Prices per bottle range from $27 to $34. The by-the-glass options are in keeping with the old Italian restaurant “house wine” tradition. There is one each of a house rose, red and white for $8 per glass. The names aren’t on the menu, so just ask what’s being poured that night.
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