Food Nation

Sprinkles' Efforts to Help Japan

With the recent disasters that have occurred in Japan, we're all looking for a way to help out however we can. There are numerous benefits and texting campaigns that have successfully raised money for relief efforts.

Today Sprinkles Cupcakes is selling Red Cross Red Velvet cupcakes to benefit the Japan earthquake and Pacific tsunami relief efforts (the store closes at seven). Sprinkles had a similar promotion in 2010 for the Haiti Relief Fund, which raised $20,000 in a single day.

The cupcakes are Southern-style red velvet chocolate cake with thick cream cheese frosting. A hundred percent of the proceeds from the sale of these cupcakes will benefit the American Red Cross relief efforts. Stop by and provide a little help during these troubled times.

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