Taco Truck Price Hike

A taco truck called “La Guerita” has doing a brisk lunch hour business in the Food Town parking lot at Briar Forest near Wilcrest yesterday. There was a sign advertising “hamburguesas” so I asked how much they were. The lady doing the cooking responded that there weren’t any hamburgers at the moment, only tacos. Carnitas, pastor and fajita meat were the three flavors of tacos available. They looked pretty good. But I was astonished to hear they were selling for the high price of $2 apiece.

At La Michoacana #3, a meat market and lunch counter located in the same shopping center, tacos are $1.25 to $1.50. Unfortunately, La Michoacana doesn’t have any power and remains closed for now. Is the price hike justified because the truck operator is paying more for groceries and gas at the moment--or is the La Guerita taco truck engaging in a little price gouging?

When I asked the lady why the price was so high, some general grumbling broke out among those eating lunch there. She said they were big tacos and she broke out an avocado and gave free avocado slices to everybody who had just bought a taco. So there’s justice for you. I imagine that when La Michoacana #3 reopens, the La Guerita taco truck will either drop its prices or find another neighborhood that doesn’t have any restaurants open. -- Robb Walsh

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Press community and help support independent local journalism in Houston.


Join the Press community and help support independent local journalism in Houston.