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The Best and Worst Celebrity Endorsements

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The 5 Worst

No. 5 Celebrity: Ramona Singer Product: Pinot Grigio

As I understand it, Ramona Singer barely qualifies as a celebrity. She appears on the TV show The Real Housewives of New York City, one of the many baffling knockoffs of the equally baffling The Real Housewives of Orange County. So I assume that Ms. Singer is known by bored housewives, stressed-out soccer moms and camp-loving gays the nation over. All of these demographic sets are prime targets for the Pinot Grigio she just rolled out. One problem: Singer's drinking has been a disturbing story line in the series, prompting wide speculation that she's an alcoholic.

No. 4 Celebrity: Bethenny Frankel Product: Skinnygirl Cocktails

Speaking of Real Housewives and booze... Bethenny Frankel, from the same show as Singer, has promoted a line of Skinnygirl-brand books and booze since 2009. Notice she's not promoting a healthy lifestyle with any of her products; just a skinny one. There is a vast difference. Whole Foods felt so too, and yanked her Skinnygirl cocktails from their shelves.

No. 3 Celebrity: Dwight Yoakam Product: Bakersfield Biscuits

This one injures me deeply, because I love Dwight Yoakam as a singer and as an actor. And the guy seems to have his head on straight -- for a celebrity -- so I have a hard time understanding how he was coerced into hawking fried, frozen foods at 7/11 stores. His own website doesn't list the nutritional content for this crap, but Google does. Just seven of the Bakersfield Biscuits -brand Chicken Lickin's Chicken Fries have 200 calories, 12 grams of fat and 40 milligrams of cholesterol. The Breakfast Burritos are even worse, with 240 calories, 16 grams of fat, 7 grams of saturated fat and 112 milligrams of cholesterol in one, tiny burrito.

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Katharine Shilcutt