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Keep Houston Press Free
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The Naughtier Side of Chocolate Milk

Last week it was Whipped Lightning. This week dairy takes another devious turn with Adult Chocolate Milk, a new intoxicating version of the childhood staple from California-based Adult Bev Co., tempting us with slogans like, "Re-taste your youth. At 40 Proof." Breakfast just got more interesting.

The company is playing up the "adults only" angle with a marketing campaign fit for the adult film industry. While the current product mascot is a deliriously happy milkmaid with devil horns, Adult Bev Co. has recruited R&B multi-platinum recording artist Ginuwine to be their new sexed-up milkman in a national television ad spot and billboards on the Las Vegas Strip.

Adult Chocolate Milk is currently available for purchase in 16 states, with plans to retail nationwide in 2011. Look for new, naughty versions of classic throwback flavors to launch next year as well, including Adult Orange Cream, Adult Fruit Punch, and Adult Limeade (What? No Adult Shirley Temple?!) While currently not available for sale in Texas, the product can be purchased online in 1L ($23.99) and 750ml bottles ($15.99).

Featured recipes from the Adult Chocolate Milk website. Unless you want to pay shipping and handling you'll have to substitute your own, homemade spiked chocolate milk for now.

"Chocomintini"

  • 2 oz Adult Chocolate Milk
  • 1/4 oz Peppermint Schnapps
  • 1/4 oz Dark Creme de Menthe
  • 1 oz Vanilla Vodka

Mix ingredients. Serve in a chocolate syrup-lined martini glass with crushed candy cane rim or with a peppermint patty garnish. For a nice twist, you can also serve it as a frozen drink with ice, heavy cream and chocolate syrup.

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"Naughty Night Cap"

  • 2 oz Adult Chocolate Milk
  • 1/2 oz Coffee Liqueur
  • 1/2 oz Amaretto
  • A Splash of Grenadine

Mix ingredients. Serve chilled as a martini or on the rocks.

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