Among the upper-tier cereals when it comes to righteous cereal milk create is Cinnamon Toast Crunch. It's perfectly acceptable as a food product, but it really shines after all the solid/soggy stuff is out of the way and you can indulge in the infused milk you're left with.
Cinnamon Toast Crunch turned 35 earlier this year and is undergoing a bit of a brand refresh, and to celebrate they've rolled out a pop-up experience celebrating the different aspects of the cereal. Yes, The Cinnaverse is a real place, and you can visit it this weekend at Baybrook Mall.
If you're unfamiliar with the cereal or its variants - there's a chocolate version that's nothing to write home about and a churro version that is a genius bit of reading the modern dessert landscape - you'll have the opportunity to sample them, but the real draw here is in addition to cow and almond milk, you can top off your cup with cinna-milk. Yes, the tongue as a delivery mechanism is a little weird, and the cinna-milk does feel a touch overwhelming especially after putting cereal in it, but it's a nice proof of concept that would probably sell decently if it actually went to market.
Is it worth a trip out to Baybrook Mall? During this busiest of non-Christmas shopping weekends? If you're on that side of town, it's a pretty solid investment; if the prospect of free ice cream and photos for their Instagram won't get them in line, you were probably in for a long day anyway.
The Cinnaverse Experience free and open to the public August 9-11 at Baybrook Mall