I tried shopping at a health-food market for a few weeks, until the time I brought my friend Stephanie along. She quipped that the clientele of Wild Oats seemed split between the robustly healthy and the sickly anxious. Her astuteness made me laugh, but she wasn't finished yet. "Which of those paths do you think you will go down?" she asked. I never returned to Wild Oats.
Nowadays I live near a Whole Foods Market, where the shoppers defy categorization and seem to be just looking for natural, delicious food. While I'm still not ready to pay a premium for many organic foods, I do go there for five items I have difficulty finding anywhere else.