Wal-Mart has entered the highly competitive Hispanic grocery store category with a prototype on Long Point at Wirt. Supermercado de Wal-Mart opened its doors a month ago. The nation's biggest retailer is going up against the well-established Fiesta supermarket chain and HEB's Mi Tienda concept in Pasadena.
When you walk in the front door of the 39,000-square-foot store, the first thing you see is a bakery display stocked with fresh-baked Mexican pastries. There's a steam table taquería-style restaurant in the store that sells complete meals. The carnecería features popular Mexican meat cuts like marinated fajitas and ribbon-cut short ribs, milanesa, chuleta de cerdo and seasoned chicken. Produce includes lots of tropical fruits and chiles.
The quality and selection weren't very impressive on my quick run-through, but the prices were extremely low. Pastries were selling for forty cents. Marinated beef for fajitas was going for $2.98 a pound. Ever unable to resist a bargain, I dropped $15 on chuck steaks and marinated arrachera at the meat market.
Keep the Houston Press Free... Since we started the Houston Press, it has been defined as the free, independent voice of Houston, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Houston with no paywalls.