Seven Memorial Days ago, my best friend Todd and I placed third in Under the Volcano's annual gumbo cook off. Despite feeling robbed by the second-place team, whose "gumbo" tasted like a bland can of Progresso, our feelings were bolstered by a woman who asked us to cater her upcoming house party.
Subsequent conversations led to us discussing the possibility of launching a catering business in the moonlight of our real jobs. That morphed into a follow-up, High Life-fueled chat about how we should buy an old taco truck and sell gumbo, high-quality coffee and whatever else we could muster to dwellers of remote office parks and festival-goers.
Unfortunately, we never got past the naming stage of the project. Two awful ideas that I had were:
Southern Comfort: aside from clashing with the whiskey brand, we could have been confused for the seedy strip joint in Gonzales, LA.
Gumbo & Joe: Who wants to eat gumbo during a sweltering Houston summer (#HIWI)? Plus, it sounds like a bad rip-off of "Turner & Hooch."
The current food truck craze makes me wonder what we would have named our truck had we followed through on the concept.
What would you name your food truck? Would it be concept-driven or Tweet-tastic? Sound off in the comments.
Keep the Houston Press Free... Since we started the Houston Press, it has been defined as the free, independent voice of Houston, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Houston with no paywalls.