Whole Foods Joins the Party in Montrose, Brings Booze

Keep Houston Press Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Houston and help keep the future of Houston Press free.

I live in Montrose, and I am a big fan of Disco Kroger. The infatuation began almost four years ago, on the very first night I moved into the area. It was after 1 a.m. on a Saturday and I had an apartment full of boxes and only condiments in the fridge. I ventured out to the Kroger on Montrose and was surprised to see so many cars in the parking lot.

Once inside, I understood why. Nine Inch Nails' "Closer" was playing overhead, and half a dozen shoppers roamed the aisles, filling their carts as Trent Reznor declared his desire to have his way with us (like an animal) over the speakers at a volume not typically heard in a supermarket. I made my way to the frozen food section for a pizza, and marveled at the sight of a slight gentleman in a tight T-shirt and sequined hot pants, dancing down the aisle past the TV dinners and frozen peas.

But recent development in the area could have Disco shaking in its rhinestone cowboy boots. There's an HEB being built around the corner, and a brand-spanking new Whole Foods Market opening later this week. Not only did Whole Foods get the community aspect of the area right -- from a GLBT rainbow-inspired color scheme, to walls filled with works by local artists, and an old refurbished cigarette machine that dispenses $5 cigarette pack-size original art -- they brought booze (and lots of it), essential in a neighborhood that loves to have a good time.

I love the unaffected customers oblivious to this sexyATTACK at Disco Kroger. This kind of thing happens all of the time.

Among other amenities that include a gigantic parking lot (with two electric car charging stations), breakfast bar, barbecue bar, antimicrobial shopping cards, coffee beans roasted fresh on site, fish-market style seafood section, the Montrose location Whole Foods Houston's first in store wine and beer bar. They even have growlers. This is all in addition to an impressive in-store selection of 700 varieties of wine, and a 32-foot beer cooler housing more than 350 brands (even a gluten-free option). a sharp contrast to the Heights location, which is dry.

Whether there will be dancing in the aisles is yet to be seen, but the ability to shop while drinking certainly helps.

Follow Eating Our Words on Facebook and on Twitter @EatingOurWords

Keep the Houston Press Free... Since we started the Houston Press, it has been defined as the free, independent voice of Houston, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Houston with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Press community and help support independent local journalism in Houston.


Join the Press community and help support independent local journalism in Houston.